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HITAI Acquires Quell to Pivot Motion Tracking Tech

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Medium 7/10HITAI Quell

HITAI Acquires Quell to Pivot Motion Tracking Tech

London-based HITAI has acquired the technology and intellectual property of fitness gaming developer Quell. The move signals a strategic consolidation in the movement intelligence sector as firms look to integrate camera-less tracking into existing sports platforms.

August 31, 2026Published 4 hours ago